Zach Moldof is a creative director & internet extraordinaire.
Hi, my name is Zach. I've been doing creative direction for 7 years, and I've been an artist for all my life. My focus is using the internet for success in business at any scale. I've worked with small brands like Mishka where I directed a diffuse organic marketing campaign that drove insane growth, fueled massive sales, and wound up defining music culture on the internet. I worked with Vice to develop the world's first medical cannabis column on a major media outlet. The content I developed generated more than 100 million hits, lead the way for Vice's ensuing cannabis content, and is still syndicated globally. I've also worked with Linda Perry–an A list legacy artist–to do a comprehensive rebuild of her brand and digital identity across all relevant platforms with a focus on content for Youtube and Instagram. I know how niche cultures function–both on and off the internet, and I know how tell the stories that resonate with your niche audience every time. Whether you need images, sounds, videos, words, typography, websites, books, logos, taglines, scheduled content, or anything else under the sun I can make it beautiful, and ensure that it lasts.
I pride myself on being an efficient and minimally wasteful person. When it comes to work I'm very effective, but I truly thrive with good teams. I have a good time at work when I'm self-motivated, juggling multiple projects, and working across multiple departments and clients; meeting impossible demands without breaking a sweat and showing up with snacks for everyone; coaching a talented team member through a tough personal moment without ruffling feathers or missing deadlines; turning complex data or ideas into creative, or vice-a-versa; or fulfilling any of the myriad demands that come with the territory. I'm genuinely excited and fulfilled by meeting the challenges and exceeding the expectations that come with developing ideas, leading teams, and owning results at a high level.
My creativity is the most easily recognized aspect of my work capacity, but I'm also incredibly business savvy thanks to 22 years of work experience across a wide variety of roles in different industries. I'm great with decks, spreadsheets, and reports, and I love presentations. Please do contact me if you're level-headed, and enjoy having fun when you work hard. I love to work with special people.
You can take a look below for an intro to my work, but I'd much rather talk to you about what I can do for you, than have you try and figure it out from some words and pictures on the internet.
Zach's 6 Fingers of Legibility in the Digital Age
Linda Perry is a legacy artist who never had a proper presence on the internet. I conceived a brand around the idea that Linda is a self-taught musician, and outspoken LGBT woman who has a ton to offer the young generation of self-actualized artists. Her site focuses on 4 web series, and collections of free samples from Linda's bountiful studio.
This is the first episode of Linda Perry's web series Real to Reel. Everything you see here was done by me from concept to post. Everyone knows how important video is today, but few people can truly harness that power for your business because it takes much more than a video. I can work wonders on any budget.
I'm fortunate to be an artist born in the last days before the internet. I grew up with an aesthetic sensibility defined by what I sought out, and informed primarily by skateboarding. In college I began exploring various artforms, and wove myself into the fabric of underground hip hop. In grad school I refined my taste. Today I am an incredibly capable graphic artist. I am equally comfortable with computer or paper, and my best work always combines the two.
We are all photographers today. So, the difference between good and bad photography is in the nuances of the artist's sensibilities, and the professional's ability to deliver consistent results. I don't bill myself as a photographer, because I'm not that. I'm a very talented creative who can get incredible results with a camera. I can't guarantee you the right shot in any setting. What I can guarantee you is the right photos for your business, your brand, and any story you need to tell.
I've been making music for half my life. But more importantly, I've spent the last 17 years doing extensive research on all different kinds of music, how it relates to the communities it comes from, and what that music means when it reaches new communities. A lot of people know how to make music. Very few people know how to use music effectively as a tool for business. I'm the super rare kind, and I have a mastery of the whole process from inception to distribution to consumption.
I write really well. Whether it's copy for an in-house marketing campaign, a meaningful interview with a famous band, or an article for an international news organization I've proven that I have a mastery of the written word. In a time when everyone is inundated with messages everywhere, it's really important that any messages you send hit their target with the utmost efficacy. When I put my writing skills to use for you incredible things can happen.
If you see something good, say something good.