Zach has been writing about music and culture since 2010, and his work has appeared on Mishka, Vice, Noisey, Complex, Wax Poetics, et al. From 2010 - 2013 he helped Mishka become one of the primary authorities on internet rap, and helped artists like Western Tink, Main Attrakionz, Metro Zu, Key Nyata, Sortahuman, Andre Martel, Tree, and others tell their stories to the world. As